Of course, by now you know about digital marketing and funnels, and Facebook and Instagram ads.
Well, I hope by now you do. Because here, I'm going to tell you how your visual brand fits into making you money using all of those media systems that are already in place!
It's all about the funnels.
Like a real funnel. Wide opening, lots of methods flowing into it, all going into one tunnel, to end up in one place...that is, to buy your services and products.
From my late night readings, for my own personal business development, I've become quite familiar with the "AIDA" marketing model.
AIDA as in:
And I've seen a few marketers add in an extra R in there. Which stands for Retention.
It's super valuable to add in retention, as it is so important. The saying goes in business. "It's soooo much cheaper to keep a customer than to find a new one."
Am I right!? Right! If I am wrong, tell me in the comments, please.
Actually, I think you'd be happy to tell me, because that's just how you are. I'm the same way.
Ok, Let's start with Awareness.
That's where visual content fits in first. And, let me you, photographers fit into this funnel system in so many ways.
Because Visual storytelling is where IT IS AT!
Getting people aware of who you are and the services you provide.
Getting people interested in your brand and interested in the services you provide.
Moving people from merely liking what your post, to actually wanting your services and products.
This means, creating an emotional connection with your audience at this exact point of decision making.
Usually by the time they're at this stage, they've been followers for sometime, and they're in the process of transitioning into loyal followers to turn into potentially loyal clients.
Loyal clients....has such a nice ring to it.
This can range differently because, action, could simply mean subscribing to your blog, liking, sharing your posts, joining your groups or actually buying from you!
For each client in that stage, action means something different.
And finally, but no where near the least is retention. Moving people who have already purchased something with you, to buy again, to refer your services to continue coming back again and again.
This entire AIDA process happens through CONTENT and visual story telling.
Content and visual story telling can happen in email campaigns, exclusive course content, You Tube series, providing consistent content that people love and engage with.
Now the content you create, can be free content and or paid content in the form of blogs, like this, podcasts - just once you make it is information that is of value and serves your market.
Most of the content you create will be shared on social media, google ads and other forms of advertising. Which means. The visually quality of the content should speak loudly. Because, this is what your potential client see's and gets stimulated with first. Content that includes photos receive 120 to 180% more engagement from fans that posts with more text.
Visual story telling isn't brand new. In fact, we do it all the time with our own personal social media pages. But for business, we seem to freeze up and switch things around, sometimes haphazardly. Adding loads more text, words, but I get it. You want to use every opportunity to get your message out to your clients.
There's where branding and brand strategy comes in. It's a holistic approach. A bit beyond only social media postings, into creating an entirely cohesive brand identity on all web platforms.
Your brand identity starts first with your website.
There, you control your story and your message. You get to take your clients through a visual process of who you are, why you do what you do, how you do it and why it will help them get to a higher place in their lives. You need a web presence, that is cohesive, on brand and on message.
Consistency is one of the most important parts of your online strategies. This means posting regularly; quality over quantity for sure, but consistency none the less.
With this sense of consistency, you have the ability to get clients who come to expect certain things from you. They'll be more willing to sign up for updates, newsletters, sales information or for any of the things you freely offer. Which is the whole entire point of you creating an online presence for your business, gaining clients.
Getting loyal clients who will give you the opportunity to sell to them. When people sign up for your free content on your website, they are in and or just getting into the desire stage of AIDA. They have become part of your purpose and they're vested.
My goal is to provide my clients with high quality branding photography and knowledge of how professional branding can help them create the business they dream of.
I want to inspire you to create the brand of your dreams, one which creates organic reach, where you won't need to sell all the time, but create desire and inspire more and more sales.
Let's do a short recap.
Brand identity is essential to market the content your clients deserves and want more of.
Brand identity is essential to marketing online because it creates for a strong AIDA funnel process.
Brand identity is essential to turn browsers into loyal followers who trust you and eventually spend money with you.
This funneled into the AIDA model smartly and successfully.
Branding, makes you money.
Have any questions or comments? Please feel free to leave them in the comments section.
Also, so much of this discussion is happening in my free Facebook group right now! Join us there! We'd love to have you!